Hi, I'm Julia.
A Staff Product Designer with 10+ years building and shipping products that delight users and move the business .
I solve ambiguous problems and ship 0-to-1 features that scale to millions .
- Snapchat
- Tinder
- TV Time
Snapchat Snapchat Games
Growing games from an early-stage opportunity to a scaled product area driving bi-directional communication and DAU.
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30M
Games DAU
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↑ 0.136%
Snap Send Human
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↑ 120%
Game Video Posts on iOS
Snapchat Topic Chats
Topic Chats are Snapchat’s bet on real-time community, allowing Snapchatters 18+ a way to connect over shared interests and cultural moments.
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↑ DAU
Particularly during live events
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40k
Simultaneously active in chat during peak times
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208k
Messages sent a week and counting
Tinder App Redesign
A globally launched UI refresh with richer profile content and delightful new interactions, rolled out to every Tinder user worldwide.
Featuring:
- Dark Mode
- Profile Prompts
- Quizzes
- New Swipe and Match Animations
Tinder Tappy Cloud
Turned Tinder's static profile system into a backend-driven, dynamically configurable one. The centralized tool that came out of it, TaCo, has since powered 50+ profile experiments.
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↑ 20%
More likes sent across all experiments
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$50–110M
In revenue lift, attributed
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50+
Tappy experiments launched on TaCo
Tinder Festival Mode
A seasonal experience on Tinder Explore that lets festivalgoers meet others going to the same festival. Two months from kickoff to launch, with engagement that doubled the main Tinder swipe deck.
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2×
More likes sent and convos started vs. main app
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↑ 10%
Tile opens on Explore from the catch-all tile
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2 months
From kickoff to launch
TV Time Custom Lists
Redesigned TV Time's Custom Lists feature to be more intuitive, more personal, and more shareable. Lifted list creation by double digits across new and existing users.
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↑ 14%
More new users created a list
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↑ 15%
More lists created by new users
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↑ 10%
More lists created by existing users
TV Time Onboarding Redesign
A week-long Design Sprint at TV Time to rethink onboarding around three user types. Ended Friday with a tested prototype that taught key functions, key benefits, and the core habit loop.
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100%
test participants understood key functions of the app
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100%
test participants understood how to perform core actions on the app
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5 days
Sprint kickoff to tested prototype
